Lauren Land: Putting Together a Community Outreach Plan

This is the ADDIE Modeled provided by Lauren Land in her presentation about how to put an outreach plan together on November 18, 2014.

This is the ADDIE Modeled provided by Lauren Land in her presentation about how to put an outreach plan together on November 18, 2014.

by Kaci Jones

Lauren Land is apart of the Nation Sea Grant College Program, which became apart of NOAA in 1970. NOAA is the National Oceanic and Atmospheric Administration. Land came to our Coastal Environmental Communication class on November 18, 2014 to discuss how to put together a community outreach plan.

First we started off learning about the ADDIE Model. This model is made up of 5 key components:

  1. Assessment
  2. Design
  3. Develop
  4. Implement
  5. Evaluate

Breaking each one down, we first started talking about ‘Assessment’. Assessment institute the present situation and provides credibility with you and your audience. For this step in the ADDIE Model you need to establish the following questions:

  • Who are your learners?
  • What about the issue are you trying to impact with your project?
  • What knowledge, skills, attitudes or behaviors need to change?
  • How can you best accomplish this?

Secondly, we discussed ‘Design’. For projects of any sort it is key to have a well-planned and designed structure. In this step its always useful to keep the end in mind.

Within design you have the SMART Objectives, these consist of:

  • Specifics- What actions will the audience be able to accomplish after the project?
  • Measurable- What is the amount of change in the audience’s ability to perform those actions?
  • Audience- Knowing that it is about ‘them’ and ‘it’ not about the outcome.
  • Realistic- What can actually be accomplished?
  • Time-bound- What is the time frame you have to work with?

These objectives are useful to successfully communicate your intent and avoids misinterpretation. SMART is made to tell you who will be able to do what, how, and by whom.

The third component of the ADDIE  Model we talked about was ‘Develop’. Within develop you are wanting to select the specific content,  how to structure that content, appropriate delivery methods, and sequence the use of various methods to ensure even flow and varied levels of participation.

The fourth component of the ADDIE Model we talked about was ‘Implement’. There are five steps that are necessary for implementing something:

  • pilot the project
  • plan and prepare for the actual delivery
  • performance measurement
  • performance report
  • evaluation

The last component is ‘Evaluate’. This means to evaluate thought the model. There are 3 types of evaluation: front-end. formative, and summative.

  • Front-End Evaluation is done before undertaking the project. It also gathers information about the gap between the what you want people to know and what they’re actual knowledge, skills, and abilities.
  • Formative Evaluation is during the projects design, development, and implement steps. This is where the audience has the opportunity to say how they feel about the project. This is also where the project progresses towards the outcomes.
  • Summative Evaluation takes place at the end of the project. This is where you find out where your audience stands after the project is over with. This is also the evaluation that you show funders to see the outcomes of the completed program.

After going through and completing all steps of the ADDIE model your outreach plan is complete. Now is the time where you would go through and correct any mistakes within the plan!

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